Celebrities Aren't Influencing Young-Activists, Donors Library

Celebrities Aren't Influencing Young-Activists, Donors

Tags : Advocacy

Celebrities Aren’t Influencing Young Activists, Donors is an article for The NonProfit Times, presenting data from a March 2021 study of 1,000 Americans between the ages of 18-30 by Cause & Social Influence in Indianapolis. The study found that animal safety and rights issues and civil rights and social justice topped a list of concerns for the second year in a row. Online influencers held more sway with this group than celebrities, with 51% saying they received information from online content creators, compared with 29% who were motivated by celebrities.

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