Library

Click on categories below (document tags) to call up all documents in that category (number of documents is given in parentheses), or enter in Tag box. Type in a keyword below to find documents by a word in their title or description.

In addition to the resources in the Library, Valley Nonprofit Resources’ website has available publications that can be downloaded for free from its past projects – the MENDing Poverty conference series, Raising the Bar Project, Latino Multifamily Group Program, and Latino Multifamily Groups for Type II Diabetes Project.

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The Power of Brand Personality for Your Nonprofit

Is an article written by Farra Trompeter for GrantSpace. The article defines brand personality, identifies the elements which should come through in the tone and style of all communications and details how it will help to distinguish an organization from its peers.

Tags - Communications and Networking
The Power of Nonprofits

Charts the history of nonprofits in America and the impact they've had on the accomplishments, laws, and conditions and more of this country.

Tags - Nonprofit Sector
The Recession Changed How Donors Think

This article examines how the recession changed the ways donor think about giving, and about the organizations they give to. It also discusses how nonprofits can use these insights to plan for their organization’s survival.

Tags - Fundraising
The Role of Brand in the Nonprofit Sector

Is an article written by Nathalie Kylander and Christopher Stone for Stanford Social Innovation Review. The article details how nonprofits can use their brands not only as a fundraising tool, but as a way to create greater social impact and tighter organizational cohesion.

Tags - Communications and Networking
The Three Ingredients of a Successful Nonprofit Rebranding

Is an article written by Robin Ganzert for Forbes Nonprofit Council. Ganzert offers advice on how to build and maintain a strong, compelling nonprofit brand that can stand out in the marketplace and connect with broader audiences.

Tags - Communications and Networking
The Value of Donor Loyalty

Is an article written for The NonProfit Times. The article offers steps to creating an exceptional and inspiring organizational culture for building donor loyalty.

Tags - Fundraising
Thoughts on Making Social Impact Bonds Work -- If They Should at All

SIBs may be just another public policy fad sweeping the social sector, generating bipartisan excitement accompanied by heavy promotion by a few consulting and investment firms, but buried within the SIB/PFS concept might be nuggets of insight that could be useful in boosting the efficacy of both nonprofit service providers and the government agencies that provide the bulk of their funding.

Tags - Finances and Sustainability
Three Impactful Marketing Techniques That Can Benefit Your Nonprofit

This is an article written by the Forbes Nonprofit Council for Forbes. In the article, three nonprofit executives identify effective strategies to help organizations spread awareness and appeal to a wider audience.

Tags - Communications and Networking
Three Sources for Engaging Nonprofit Content

Is an article written by Dr. Gloria Horsley for Forbes Nonprofit Council. In the article, Dr. Horsley shares three sources that provide inspiration for content ideas as well as material that aligns with audience interests. While every nonprofit is different, these sources are still a good place to start.

Tags - Communications and Networking
Three Tips for Building a Better Nonprofit Board

This is an article written by Jack Kosakowski for Forbes Nonprofit Council. The article provides three tips for ensuring a nonprofit’s board of directors is as strong as it can be and can ultimately provide organizational success.

Tags - Board Development
Three Traits to Look For in A Nonprofit Hire

Is an article written by Jack Kosakowski for Forbes Nonprofit Council. The article identifies three traits to look for that help increase the chances of a quality hire, despite the applicant's relative inexperience.

Tags - Human Resources
Three Ways A Small Communications Team Can Improve Donor Engagement

Three Ways A Small Communications Team Can Improve Donor Engagement is an article written by Lindsay Crossland for Forbes Nonprofit Council. In the article, Crossland discusses what a small nonprofit communications team can do when supporters expect the output and efficiency of a top technology company and how to best maximize interactions with donors through an intentional and proactive communication strategy.

Tags - Fundraising
Three Ways to Craft a Nonprofit Model that Appeals to Millenials

Is an article written by Kevin Xu for Forbes Nonprofit Council. In the article, Xu discusses a number of strategies which nonprofits can implement to maintain their current momentum and bring millennials along for the ride.

Tags - Fundraising
Through the Looking Glass: 2022 Narrative Predictions

Nearly all predictions — even those rooted in rigorous research — demonstrate economic and governance narratives struggling in a contest for dominance. Supporting this contest are narratives rooted in the battle between individualism and scarcity and the collective good. Some 2022 narrative predictions and insights can be useful to building narrative power in service of liberation and justice. The forecast can be used by nonprofits to plan, prepare, and apply narrative strategy while guardin

Tags - Communications and Networking
Through the Valley of the Shadow of Failure

A year and a half into Cate Steane's first job as an executive director, it looked like she was going to be presiding over the funeral of an organization that thousands of supporters had entrusted with their time, treasure, and hope for 23 years. An organization that had helped thousands of families move beyond homelessness would close its doors at the height of the worst recession in 70 years. Twenty-five hard-working and committed staff would be out of work.

Tags - Leadership