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In addition to the resources in the Library, Valley Nonprofit Resources’ website has available publications that can be downloaded for free from its past projects – the MENDing Poverty conference series, Raising the Bar Project, Latino Multifamily Group Program, and Latino Multifamily Groups for Type II Diabetes Project.
10 Lesser-Known Ways Nonprofits Can Generate Social Media Support
Is an article written for Forbes Nonprofit Council. In the article, ten nonprofit executives share their top social media engagement strategies for spreading an organization’s mission and generating social media support.
10 Things You're Doing Wrong With Social Media
This article points out the ten most common misuses of social media, and how the problem of inappropriate use can quickly and easily be corrected.
20 Social Media Resources for Nonprofits
Is a brief guide written by Kris Putnam-Walkerly President of Putnam Community Investment Consulting Inc. It includes social media "how to" resources guides, blogs, information on foundations using social media, and social media policy resources aggregated from all over the web.
A Few Good Blogging Tools
Personal reasons aside, blogs are particularly useful for organizations as a way to publicize expertise on a topic in the issue area, to educate constituents, promote the organization's work, or share a story from behind-the-scenes. By making the organization easier to find through search engines, a blog is also helpful for promoting a website and online information.
A Few Good Tools for Video Editing
The ubiquity of video cameras and the proliferation of video-sharing sites like YouTube and Vimeo have made it possible for even the smallest organizations to include short videos as part of their outreach and engagement strategies. In this article are a few good options for editing the footage that has been shot and readying it for public consumption.
Creating a Social Media Policy
As nonprofits have increasingly turned to social media, policies to govern their use have become the new frontier. It can be difficult for organizations to find examples that fit their needs. A good social media policy will provide clear guidelines as to what staff should and shouldn't do when posting and interacting with the community on a day-to-day basis, freeing them up to think more strategically. This article outlines what is involved in developing one.
Five Social Media Mistakes to Avoid in 2019
This is an article written by Tereza Litsa for NTEN. In the article, Litsa details the best approach for staying creative and engaged in today’s fast-paced social media environment, and identifies the mistakes to avoid while doing so.
Four Ways to Use Instagram to Propel Your Nonprofit Goals in 2018
An article written by Gloria Horsley for Forbes Nonprofit Council, identifies a number of key tactics for inspiring, engaging with, and growing a following on Instagram.
Getting Social Media Right: A Short Guide for Nonprofit Organizations
Was written was written by Richard Steele, Sivan McLetchie and Christopher Lindquist for the Bridgespan Group. To engage in social media with confidence, it is important to know what the goals are for doing so and how those goals fit with the organization's overall mission. This article lays out a rubric called the "Seven C's" of social media: Cause, Communication, Community, Collaboration, Costs, Capital, and Competition. By challenging themselves with questions around the Seven C's, leaders an
How Nonprofits Can Use Social Content for Social Change
Is an article written for TechSoup. The article shares examples from nonprofits on how to best leverage user-generated content to amplify advocate stories, inspire activism, and drive donations.
How Nonprofits Use Social Media to Engage with their Communities
To better understand how nonprofit practitioners integrate social media and online communications into their strategies, the Case Foundation, in collaboration with Social Media for Nonprofits, created an informal survey to help advance the conversation around how nonprofits use social media to engage their communities. Nearly 500 nonprofit professionals involved with running their organization's social media and online communications efforts responded to the survey detailing their own methodolog
How Social Media Transformed A Nonprofit Medical Professional Society
Is an article written by Jennifer Young. This media-studies graduate student helped the American Society of Nephrology (a national group of physicians specializing in kidney disease) more fully embrace social media. Her experiences in planning, implementing, and tracking the Society's rollout of its social media operation can be helpful to any nonprofit looking to deepen connections with members, donors, volunteers and the public.
How to craft a data-driven social media strategy for your nonprofit
Creating a social media strategy can feel overwhelming. There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. The problem is, this advice is often aimed at organizations with dedicated social media folks, or even teams of them. This article details different ways you may craft a data-driven social media strategy for your nonprofit.
How to Manage a Successful Social Media Campaign on a Challenging Cause
Is an article written by Asher Ben Arieh for Forbes Nonprofit Council. In the article, Arieh provides a framework for developing a social media campaign strategy and obtaining great results, with a few lessons thrown in for good measure.
How to Use Facebook's Free Fundraising Tools
An article written for The Nonprofit Times, describes the tools available and shares a number of quick tips for how to best use them.